News and feature writing
News and feature writing is a one-day course for education and voluntary sector press officers
DATE: Friday 7 December 2012
VENUE: Alexander Harvey Room, RIBA, 66 Portland Place, London W1B 1AD MAP
As a PR or communications professional, you may be required to write and advise on news and feature articles for a range of media including websites, newsletters, prospectuses and reports. So what will make your copy a ‘must-read’, and how can you increase the impact of the stories you want to tell?
On this one-day course, freelance journalists Janet Murray and Louise Tickle will help you to:
- Develop the skills to write clean, accurate copy that communicates your message clearly.
- Understand the difference between news and features and how this might impact on your style, structure and tone.
- Maximise the news and feature opportunities in your organisation’s stories.
- Understand what makes a great feature and how to guide the reader through your story.
- Workshop the elements that help make your news and features compelling to a reader.
- Learn why quotes and case studies are important – and how and when to use them.
- Develop interest and colour in your feature writing.
The course will include lots of practical writing exercises and activities, along with individual feedback from course trainers.
Cost: £295 + VAT (10% discount for two bookings from same institution)
Capacity: Maximum 12 participants