Lowri Jones, Cardiff University

" Having worked in the PR industry for more than more than 11 years, it’s easy to think that if I don’t know how to sell in a story or a feature by now then I will never know. However, dealing with the national media, which is changing all the time, means you need to update your own skills regularly. With the trainers themselves working with the national media every day, they were able to provide an invaluable insight into how the national papers work and crucially what exactly it they want from PRs – and what they think about PRs! It’s a competitive market out there in terms of securing positive coverage for your organisation, and I am hoping that this course will stand me in good stead to secure national coverage for my organisation. "

Sue Allison, Sparsholt College

"I would recommend this course to any PR professional. It is not just useful for those working in FE, but it would be beneficial for PRs generally. The course was insightful, informative and fun. I had a really great day and learnt a lot from that I hope will carry me forward in my career."

Lisa Balliache, Press and PR Officer, John Lewis

"Hands down this was the most useful and relevant course I have been on. A good mixture of practical and theory, provided in a relaxed way. I would not hesitate to recommend to colleagues."