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"Hands down this was the most useful and relevant course I have been on. A good mixture of practical and theory, provided in a relaxed way. I would not hesitate to recommend to colleagues and peers if I thought it was relevant to their areas." Lisa Balliache, Press and PR Officer, John Lewis (More testimonials...) When and where is our next course? See here. Does your principal, CEO or vice chancellor expect you to hit the nationals? Does he/she want more regular news coverage? You can spot a good story at ten paces, your press releases are watertight, you chase up on releases you've sent out... so why aren't editors picking up more of your ideas? Consider this: have you ever sat down and really thought about what a journalist wants? Considered their priorities, the nuts and bolts of what they need to make a story work and the pressures of writing to immoveable deadlines? If not, you're missing a trick, because it's only when you understand the nitty gritty of how a journalist makes the decision on whether to go with a story that you'll regularly sell in your ideas. This one-day training course will explore what makes a story compelling to a journalist under pressure and how to highlight the elements that instantly "sell it" to those you approach. We will also discuss discuss and workshop ways of presenting your ideas in a digestible format that attracts, rather than puts off, the busy journalist. To be clear, we will not be looking at how to construct or sell in press releases. From our own experience of having to pitch stories to editors in order to make a living, we believe press releases are of limited use in piquing media interest. Instead, we look at honing and tailoring your pitch. Key topics will include:
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